This article provides creative articles and blogs about digital marketing, SEO and content marketing. This specific articles provides 20 bite size tips for a better home page. The tips are split up into four sections: layout & structure, copy, visuals & design and Social Proof & Trust Factors.
This article starts by introducing two purposes of SEO: creating a great, seamless user experience, and communicating to the search engines your intentions so they can recommend your website for relevant searches. The eight essentials to consider when optimizing your site are: your website is like a cake, what search engines are looking for, what search engines are not looking for, know your business model, don’t forget to optimize your multi-channels. Be consistent with domain names, optimizing for different types of results, and focus on your meta data too. In summary, the author ends this article by reminding readers that if you do not follow these basics, your site’s foundation will be a mess and prevent you from maximizing revenue opportunities.
The beginner’s guide to SEO provides comprehensive info that you need to get on the road to professional quality SEO. It covers the fundamental strategies that make websites search engine-friendly. It has 10 chapters and dozens of linked-to resources on other sites and pages that are worthy of your attention.
“Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to find ways to get the maximum returns on investment. We have seen a similar trend in 2013 where social media and mobile became the mainstream digital channels, Content continues to be the primary fuel for digital marketing. Another trend that emerged in 2012-2013 was the increased focus on big data.” – Sameer Khan
This info graphic explores how content is key to search engine visibility. It shows that quality content is key to Google rankings, and reminds marketers that all SEO ranking signals revolve around content of some kind.
This article raises the question “Is SEO dead?” The author addresses the fact that the SEO landscape is changing, and encourages entrepreneurs to follow the 5 SEO Trends Every Entrepreneur Needs to Know for 2014. These trends are effective SEO has three pillars, the rise of content marketing moves toward digital maturity, mobile optimization is no longer optional, building your brand is more important than building links and social media, especially Google Plus, plays an integrated role with SEO. In summary, it encourages a company to invest in all key areas, as they will mutually support each other. Good search engines ranking will follow.
This article is the perfect SEO Starter Guide. This document that Google created has yours basics on understanding SEO, how to improve your sites structure, optimizing content, SEO on mobile phones and much, much more.
A beginner’s guide to SEO. This video explains what SEO is in a fun and creative way. In only three minutes, you can understand what SEO is.