Month: January 2014

20 Bitesize Tips for a Better Home Page

http://www.iacquire.com/blog/20-bitesize-tips-for-a-better-home-page/

This article provides creative articles and blogs about digital marketing, SEO and content marketing. This specific articles provides 20 bite size tips for a better home page. The tips are split up into four sections: layout & structure, copy, visuals & design and Social Proof & Trust Factors.

The Beginners Guide To SEO

http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf

The beginner’s guide to SEO provides comprehensive info that you need to get on the road to professional quality SEO. It covers the fundamental strategies that make websites search engine-friendly. It has 10 chapters and dozens of linked-to resources on other sites and pages that are worthy of your attention.

Fundamentals of Digital Marketing and Analytics Strategy For 2014

http://www.smartercommerceblog.com/digitalmarketing/2014/01/06/digital-marketing-analytics-strategy/

“Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to find ways to get the maximum returns on investment. We have seen a similar trend in 2013 where social media and mobile became the mainstream digital channels, Content continues to be the primary fuel for digital marketing. Another trend that emerged in 2012-2013 was the increased focus on big data.” – Sameer Khan

5 SEO Trends Every Entrepreneur Needs to Know for 2014

http://www.reuters.com/article/2014/01/21/idUS86008983420140121

This article raises the question “Is SEO dead?” The author addresses the fact that the SEO landscape is changing, and encourages entrepreneurs to follow the 5 SEO Trends Every Entrepreneur Needs to Know for 2014.  These trends are effective SEO has three pillars, the rise of content marketing moves toward digital maturity, mobile optimization is no longer optional, building your brand is more important than building links and social media, especially Google Plus, plays an integrated role with SEO. In summary, it encourages a company to invest in all key areas, as they will mutually support each other. Good search engines ranking will follow.

Search Engine Optimization Starter Guide

http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

This article is the perfect SEO Starter Guide. This document that Google created has yours basics on understanding SEO, how to improve your sites structure, optimizing content, SEO on mobile phones and much, much more.