Fundamentals of Digital Marketing and Analytics Strategy For 2014

http://www.smartercommerceblog.com/digitalmarketing/2014/01/06/digital-marketing-analytics-strategy/

“Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to find ways to get the maximum returns on investment. We have seen a similar trend in 2013 where social media and mobile became the mainstream digital channels, Content continues to be the primary fuel for digital marketing. Another trend that emerged in 2012-2013 was the increased focus on big data.” – Sameer Khan

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