This link outlines the three benefits of adding SEM to your marketing campaign. The three benefits listed in this article are:
- SEARCH DELIVERS AN ACTIVE, TARGETED MESSAGE TO YOUR ONLINE PROPERTIES
- SEARCH IS THE MOST POPULAR MEDIUM FOR LOCATING INFORMATION
- SEARCH ENGINE MARKETING HAS ONE OF THE LOWEST COSTS PER CUSTOMER ACQUISITION.
This article ends by reminding the readers that SEM is the most cost effective way of targeting individuals who are actively seeking information. If you are not actively pursuing SEM, you can also be sure your competitors are.
I think this article a beneficial read and I give it a 3.5/5.