In this article, Adam Berke describes the three online advertising trends to watch out for in 2014. Adam believes that the advertising industry is fully transitioning from an analog discipline to a digital one where new leaders will emerge and a giant market will develop. His three predications are as follows:
- We will all come to miss the cookie
- The mobile landscape will get a shake-up
- Competition will breed opportunity
In a landscape of evolving technologies and shifting trends, one thing is clear: New opportunities are opening up everywhere you look. 2014 is going to be a year of growth and change in the digital advertising ecosystem.
I think this article was interesting and I give it a 3.5/5.