This article describes the four tips to effectively localize your search marketing. In an evolving digital and mobile landscape, connecting with consumers at a local customized level has become extremely important. Proper digital tracking and analytics allows paid search to be a powerful tool for CMOs to use and impact the brick and mortar bottom line. Online search is the phone book for the next generation of consumers. Brands who are able to provide the right information at the right time and place will be the ones who best resonate with consumers in the future.
The four tips provided were:
- Organize Your Campaign Structure
- Determine a Comprehensive Search Structure and Keyword List
- Customize Your Messaging by Market
- Clearly Define Your Goals for Individual Markets
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