This article outlines the five steps to successful LinkedIn advertising. These steps are:
- Create great ads with powerful copy and relevant images
- Target your ads to a specific audience
- Split-test different variations of your campaign
- Budgets and bidding – spend your money strategically
- Measure the performance of your ads
Marketers can create an ad on LinkedIn in just minutes with a minimum spend of $10/day. For LinkedIn ads, there are some basics of PPC advertising to keep in mind, as well as nuances of LinkedIn to leverage to ensure you’ll get the most from your campaigns.
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