In this article, Lisa Raehsler explains seven ways to advertise on Twitter. Lisa states that Twitter ads are best for common marketing objectives, including: Promotions: Recommended for time sensitive events with a sense of urgency. Twitter users are following brands to get information on discounts and free stuff, Brand awareness: Allow advertisers exposure to potentially new audience and Followers: Pay-per-follow to grow the follower base and leverage this audience for future promotions and dialogue.
In summary, Lisa goes on to say Twitter ads offer a great opportunity for brands to join in on the conversion by serving ads and tweeting content that is of interest to users. The most opportunity lies in the mobile ad component that makes up approximately half of the ad revenues Twitter is earning. Companies and brands that are mobile ready will have greater success as people access social media increasingly from mobile.
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