What Is SEM & Paid Search Marketing?

What Is SEM & Paid Search Marketing?

This articles offers simple definitions and a great list of resources to all sorts of sub categories. Search Engine Land adopts the theory that SEM refers solely to paid search, and thus this is a very useful SEM resource covering conversion, analytics – and offers a link to their How To PPC column.

I think this article was very beneficial and I give it a 4.5/5.

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