2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company

This article discusses the important of marketing analytics for 2014. The author specifically talks about how businesses need people who understand data so that they can understand their customers. It reminds people that if their business is one of the many that’s struggling with a gap in analytical capacity, it’s time to have a frank internal conversation about which data gaps can dramatically improve your business.

I think this article was a great read and I give it a 4.5/5.

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