2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company

This article discusses the important of marketing analytics for 2014. The author specifically talks about how businesses need people who understand data so that they can understand their customers. It reminds people that if their business is one of the many that’s struggling with a gap in analytical capacity, it’s time to have a frank internal conversation about which data gaps can dramatically improve your business.

I think this article was a great read and I give it a 4.5/5.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s