Top 10 social media analytics tools: The VentureBeat index

Top 10 social media analytics tools: The VentureBeat index

This article discusses the top 10 list of the best social media analytics tools on the Web. These include: 

  1. 33Across
  2. Brandwatch
  3. Google Analytics
  4. HootSuite
  5. Buffer
  6. LocalResponse
  7. Moz Analytics
  8. Salesforce’s Marketing Cloud
  9. SproutSocial
  10. Topsy

This article provides you with a brief overview and what all the top ten social media tools are and it is quite helpful. I give the article a 3.5/5.


50 Resources for Getting the Most Out of Google Analytics

50 Resources for Getting the Most Out of Google Analytics

This article provides resources that will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

It has lots of great tips and resources and I give it a 5/5.

Custom Social Analytics

Custom Social Analytics

HootSuite is a social media management tool. It has analytics capabilities to track all of your social media, and connect to your Google Analytics. The webpage has tons of great links and videos for you to learn custom analytics. 

There are a lot of useful links on this webpage and I give it a 4.5/5.

Twitter Releases Card Analytics: Here’s How to Use ‘Em

Twitter Releases Card Analytics: Here’s How to Use ‘Em

This article discuss Twitter Card and how these new analytics can give you great insight into your Twitter presence and tips for making it even better. The article walks you through the dashboard step by step and explains every part of the Twitter Card analytics dashboard so you’ll be an old pro by the end of this post.

This article is quite helpful and interesting so I give it a 4.5/5. 

How to Create a Basic Google Analytics Custom Report

How to Create a Basic Google Analytics Custom Report

This article provides a quick, step-by-step walkthrough of how to build your first Google Analytics custom report. The steps are:

  1. Using Google Analytics Customization Tab

  2.  Breaking Down Custom Reporting Options

  3.  Report Tabs

  4.  Type

  5.  Metric Group

  6.  Dimension Drilldown

  7.  Filters

This article is great for anyone who is creating a basic Google Analytics report. I give the article a 4.5/5

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company

This article discusses the important of marketing analytics for 2014. The author specifically talks about how businesses need people who understand data so that they can understand their customers. It reminds people that if their business is one of the many that’s struggling with a gap in analytical capacity, it’s time to have a frank internal conversation about which data gaps can dramatically improve your business.

I think this article was a great read and I give it a 4.5/5.

7 Mistakes to Avoid on Your Ecommerce Site

7 Mistakes to Avoid on Your Ecommerce Site

This article discusses the seven things that send potential customers fleeing in horror from your website, some of which were chronicled in this perceptive comic from The Oatmeal. If you actually want people to stick around and buy stuff from your site, you may want to take note of and avoid these common pitfalls. The seven issues are:

  1. Your Site is Too Slow
  2. Your Site is Too Complicated
  3. Your Credit Card Entry System is Punishing
  4. You’re Charging Too Much for Shipping
  5. You’re Overselling Your Tablet App
  6. Your Site Performs Horribly on Certain Browsers
  7. You’re Hitting Your Customers With Irrelevant Offers

This article has good information in it and I give it a 3/5.

5 Ways to Optimize Ecommerce Product Pages for Humans and Search Engines

5 Ways to Optimize Ecommerce Product Pages for Humans and Search Engines

This article shares some simple, yet hugely effective ways to optimize product pages to increase sales, and rank higher in the search engines. Structuring and presenting your products correctly for both search engines and humans is absolutely vital when it comes to ranking well and converting browsers into buyers. The five tips are: 

  1. Upgrade Your Image
  2. Play the Word Game
  3. Keep it Real
  4. Show Your Wares, But Keep It Uncluttered
  5. Go the Extra Mile

This article has useful information and I give it a 3.5/5.

Factors to Consider When Choosing an E-Commerce Platform

Factors to Consider When Choosing an E-Commerce Platform

This article looks at some specific questions to ask yourself, or your client, to help lead to the right choice in choosing a platform for an ecommerce site. The article has 15 things to consider and those are budget, what will you be selling, how many different products you will sell, where do you want to host the site, will it need to integrate with your CMS, how customizable it is, can you find a good designer/developer, are there themes/templates available, what about future upgrades and updates, what type of support is available, what type of reporting is included, what is the checkout process like for customers, how easy or difficult is it to use the admin dashboard, how will you market your products, and is it mobile ready. 

This article had some insightful information and I give it a 4/5.

Infographic: Roadmap for a Trustworthy E-Commerce Website

Infographic: Roadmap for a Trustworthy E-Commerce Website

This is a great infographic that highlights the importance of the key factors when considering e-commerce design. It is also a great starting point for those starting out in the world of e-commerce but also acts as a timely reminder for those who have been around for a while and have recently or are currently working on site re-design projects.

I give this article a 4.5/5.