HootSuite is a social media management tool. It has analytics capabilities to track all of your social media, and connect to your Google Analytics. The webpage has tons of great links and videos for you to learn custom analytics.
There are a lot of useful links on this webpage and I give it a 4.5/5.
This article discuss Twitter Card and how these new analytics can give you great insight into your Twitter presence and tips for making it even better. The article walks you through the dashboard step by step and explains every part of the Twitter Card analytics dashboard so you’ll be an old pro by the end of this post.
This article is quite helpful and interesting so I give it a 4.5/5.
This article discusses the important of marketing analytics for 2014. The author specifically talks about how businesses need people who understand data so that they can understand their customers. It reminds people that if their business is one of the many that’s struggling with a gap in analytical capacity, it’s time to have a frank internal conversation about which data gaps can dramatically improve your business.
I think this article was a great read and I give it a 4.5/5.
This article discusses the seven things that send potential customers fleeing in horror from your website, some of which were chronicled in this perceptive comic from The Oatmeal. If you actually want people to stick around and buy stuff from your site, you may want to take note of and avoid these common pitfalls. The seven issues are:
Your Site is Too Slow
Your Site is Too Complicated
Your Credit Card Entry System is Punishing
You’re Charging Too Much for Shipping
You’re Overselling Your Tablet App
Your Site Performs Horribly on Certain Browsers
You’re Hitting Your Customers With Irrelevant Offers
This article has good information in it and I give it a 3/5.
This article shares some simple, yet hugely effective ways to optimize product pages to increase sales, and rank higher in the search engines. Structuring and presenting your products correctly for both search engines and humans is absolutely vital when it comes to ranking well and converting browsers into buyers. The five tips are:
Upgrade Your Image
Play the Word Game
Keep it Real
Show Your Wares, But Keep It Uncluttered
Go the Extra Mile
This article has useful information and I give it a 3.5/5.
This article looks at some specific questions to ask yourself, or your client, to help lead to the right choice in choosing a platform for an ecommerce site. The article has 15 things to consider and those are budget, what will you be selling, how many different products you will sell, where do you want to host the site, will it need to integrate with your CMS, how customizable it is, can you find a good designer/developer, are there themes/templates available, what about future upgrades and updates, what type of support is available, what type of reporting is included, what is the checkout process like for customers, how easy or difficult is it to use the admin dashboard, how will you market your products, and is it mobile ready.
This article had some insightful information and I give it a 4/5.
This is a great infographic that highlights the importance of the key factors when considering e-commerce design. It is also a great starting point for those starting out in the world of e-commerce but also acts as a timely reminder for those who have been around for a while and have recently or are currently working on site re-design projects.