analytics

How to unlock the roi of your marketing with analytics

How to unlock the roi of your marketing with analytics

This (long) article is a thorough resource by HubSpot dedicated to learning how to improve certain areas of Online Marketing such as SEO, Landing Pages, Email Marketing, Blogging by understanding how to use the metrics to see what people when they come across your material – and what it means.

Although I did not read the whole thing, I think it would be extremely useful and I give it a 4.5/5.

50 Resources for Getting the Most Out of Google Analytics

50 Resources for Getting the Most Out of Google Analytics

This article provides resources that will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

It has lots of great tips and resources and I give it a 5/5.

Custom Social Analytics

Custom Social Analytics

HootSuite is a social media management tool. It has analytics capabilities to track all of your social media, and connect to your Google Analytics. The webpage has tons of great links and videos for you to learn custom analytics. 

There are a lot of useful links on this webpage and I give it a 4.5/5.

Twitter Releases Card Analytics: Here’s How to Use ‘Em

Twitter Releases Card Analytics: Here’s How to Use ‘Em

This article discuss Twitter Card and how these new analytics can give you great insight into your Twitter presence and tips for making it even better. The article walks you through the dashboard step by step and explains every part of the Twitter Card analytics dashboard so you’ll be an old pro by the end of this post.

This article is quite helpful and interesting so I give it a 4.5/5. 

How to Create a Basic Google Analytics Custom Report

How to Create a Basic Google Analytics Custom Report

This article provides a quick, step-by-step walkthrough of how to build your first Google Analytics custom report. The steps are:

  1. Using Google Analytics Customization Tab

  2.  Breaking Down Custom Reporting Options

  3.  Report Tabs

  4.  Type

  5.  Metric Group

  6.  Dimension Drilldown

  7.  Filters

This article is great for anyone who is creating a basic Google Analytics report. I give the article a 4.5/5

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company

This article discusses the important of marketing analytics for 2014. The author specifically talks about how businesses need people who understand data so that they can understand their customers. It reminds people that if their business is one of the many that’s struggling with a gap in analytical capacity, it’s time to have a frank internal conversation about which data gaps can dramatically improve your business.

I think this article was a great read and I give it a 4.5/5.

Google AdWords: The Small Business Guide

Google AdWords: The Small Business Guide

This step-by-step guide teaches you how to set up and run your AdWords account. It is broken up by preparing your campaign, setting up your account and optimizing your account. Each category has steps that have links to articles and guides from the best resources across the web.

I think this article was  beneficial and I give it a 4/5.

What Is SEM & Paid Search Marketing?

What Is SEM & Paid Search Marketing?

This articles offers simple definitions and a great list of resources to all sorts of sub categories. Search Engine Land adopts the theory that SEM refers solely to paid search, and thus this is a very useful SEM resource covering conversion, analytics – and offers a link to their How To PPC column.

I think this article was very beneficial and I give it a 4.5/5.

Fundamentals of Digital Marketing and Analytics Strategy For 2014

http://www.smartercommerceblog.com/digitalmarketing/2014/01/06/digital-marketing-analytics-strategy/

“Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to find ways to get the maximum returns on investment. We have seen a similar trend in 2013 where social media and mobile became the mainstream digital channels, Content continues to be the primary fuel for digital marketing. Another trend that emerged in 2012-2013 was the increased focus on big data.” – Sameer Khan