ecommerce

8 effective email marketing strategies, backed by science

8 effective email marketing strategies, backed by science

This article gives eight tips on how to effectively execute an email marketing campaign.These tips are:

  1. Personalize your email without using the recipient’s name

  2. The long and short of subject lines

  3. 8:00 p.m. to midnight is the prime time to send your email

  4. The best content is free content: Give something away

  5. Mobile opens accounts for 47 percent of all email opens

  6. Email still reigns over Facebook and Twitter

  7. Send email on the weekends

  8. Re-engage an inactive group of subscribers

This article provides a lot of great information and I give it 4.5/5.

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5 Ways to Optimize Ecommerce Product Pages for Humans and Search Engines

5 Ways to Optimize Ecommerce Product Pages for Humans and Search Engines

This article shares some simple, yet hugely effective ways to optimize product pages to increase sales, and rank higher in the search engines. Structuring and presenting your products correctly for both search engines and humans is absolutely vital when it comes to ranking well and converting browsers into buyers. The five tips are: 

  1. Upgrade Your Image
  2. Play the Word Game
  3. Keep it Real
  4. Show Your Wares, But Keep It Uncluttered
  5. Go the Extra Mile

This article has useful information and I give it a 3.5/5.

Factors to Consider When Choosing an E-Commerce Platform

Factors to Consider When Choosing an E-Commerce Platform

This article looks at some specific questions to ask yourself, or your client, to help lead to the right choice in choosing a platform for an ecommerce site. The article has 15 things to consider and those are budget, what will you be selling, how many different products you will sell, where do you want to host the site, will it need to integrate with your CMS, how customizable it is, can you find a good designer/developer, are there themes/templates available, what about future upgrades and updates, what type of support is available, what type of reporting is included, what is the checkout process like for customers, how easy or difficult is it to use the admin dashboard, how will you market your products, and is it mobile ready. 

This article had some insightful information and I give it a 4/5.

Infographic: Roadmap for a Trustworthy E-Commerce Website

Infographic: Roadmap for a Trustworthy E-Commerce Website

This is a great infographic that highlights the importance of the key factors when considering e-commerce design. It is also a great starting point for those starting out in the world of e-commerce but also acts as a timely reminder for those who have been around for a while and have recently or are currently working on site re-design projects.

I give this article a 4.5/5.

 

Ecommerce: 5 Things You Need To Know

Ecommerce: 5 Things You Need To Know

This article discusses five important things people need to know about ecommerce. In this article, the author explains how important ecommerce is and states that businesses can no longer afford to ignore the myriad benefits of selling online.

The five things the author believes you need to know before getting started are: 

  1. Understand that ecommerce transcends “products.”
  2. Embrace the shift.
  3. Retain the bargain hunter, but avoid the cheapskate.
  4. Get social.
  5. Go mobile.

This article provided a lot of good information and I give it a 4/5.

Top tips for starting an e-commerce business

Top tips for starting an e-commerce business

This article is extremely helpful for anyone who is considering starting an ecommerce business. It starts with the basic things you need to do before you even start which are deciding what your business structure will be, what your product range scope will be and what your USP will be. The article then goes on to include other great tips and information on how to make your site mobile friendly. 

I give this article a 5/5.