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8 effective email marketing strategies, backed by science

8 effective email marketing strategies, backed by science

This article gives eight tips on how to effectively execute an email marketing campaign.These tips are:

  1. Personalize your email without using the recipient’s name

  2. The long and short of subject lines

  3. 8:00 p.m. to midnight is the prime time to send your email

  4. The best content is free content: Give something away

  5. Mobile opens accounts for 47 percent of all email opens

  6. Email still reigns over Facebook and Twitter

  7. Send email on the weekends

  8. Re-engage an inactive group of subscribers

This article provides a lot of great information and I give it 4.5/5.